Winery DTC Customer Segmentation: Six Data Segments Every Wine Brand Needs with Paul Leary Paul Leary learned about data the hard way. In his mid-twenties, heading up DTC for Duckhorn Vineyards under founder Dan Duckhorn, he spent years wrestling with a legacy system that made him mine and dig for every piece of customer information […]

A Practical Guide to Winery Compliance Nicole has spent a decade working in compliance for some of the wine industry’s largest producers. From label approvals to federal excise tax filings, she has seen every way a winery can get it right and every way a winery can get it wrong. Now running Premier Wine Compliance, […]

Top 5 HR Tips For Wineries Without an HR Manager Jessica Hart grew up in Sonoma County, went to college with zero intention of working in HR, and ended up in her first real class on labor law realizing she had personally been underpaid by an employer who had not set up overtime correctly. That […]

Key Concepts with Frances Spangler, CFO at Bricoleur Vineyards Frances Spangler did not take a direct route to wine country. She spent two decades in New York and London working at Arthur Andersen, one of the world’s largest public accounting firms, before trading financial statements for fermentation tanks. When she finally made the move to […]