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The 2026 State of Winery Health Report

The third annual State of Winery Health Report, based on a survey of 541 winery professionals, reveals what the healthiest wineries are doing differently.

Use the data within the report to compare your winery against your peers across three dimensions of business health: financial, operational, and cultural.

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Sneak peek

What the healthiest wineries do differently

The strongest wineries and the ones struggling run like two different businesses. Here is a preview of the gap.

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are profitable, vs 21% of struggling wineries

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rate their operations good or excellent, vs 37%

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have teams satisfied at work, vs 56%

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more likely to be confident in their pricing (36% vs 13%)

What’s inside

The report comes in two parts

1

The takeaways. Where the industry stands after three years, and the habits that set the healthiest wineries apart from the ones under strain.

2

The full data. Every survey question, broken down by winery size, region, revenue, and role, so you can see exactly where you land.

Part one preview

The 5 habits of a healthy wine business

A consistent set of habits separates the healthiest wineries, and they matter more than size, region, or how they sell

They run lean and profitable

They really know their numbers

They run tight, connected operations

They intentionally invest in culture

They are woven into their community

See how your winery compares

Download the 2026 State of Winery Health Report, free.

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