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2025 State of Winery Health Report

We surveyed 500+ winery professionals to get answers to questions like: What are the most successful wineries doing to ensure their business is healthy? What factors contribute to financial, operational, and cultural health? What are the top challenges wineries expect to face in 2026?

Download InnoVint’s second annual State of Winery Health Report to see how your winery stacks up against your peers.

Key Takeaways

Sneak Peek: What the Best Wineries Are Doing Right

Here’s a snapshot of what you’ll find inside the full 2025 State of Winery Health Report—key insights that can help your winery thrive.

 

Most wineries aren’t struggling, but fewer feel like they’re thriving. 45% of winery professionals rate their company’s overall health as ‘Great’ or ‘Excellent,’ down from 56% in 2024. 

80% of wineries report that their sales are either stable or increasing, demonstrating resilience even in a challenging market and ongoing headwinds for the wine industry.

 

Not everyone experiences winery culture the same way. Winemaking staff have the lowest cultural ratings, with just 58% describing their workplace positively and 11% calling it toxic, the highest of any group.

2025 State of Winery Health Report

Submit the form below for your copy of the 2025 State of Winery Health Report. The guide is available for download on the confirmation page, and you will also receive a copy via email.