Announcing the 2024 State of Winery Health Benchmark Report: What Sets the Healthiest Wineries Apart

We’re thrilled to introduce the 2024 State of Winery Health Report, offering a comprehensive look into the financial, operational, and cultural health of wineries. Based on insights from over 450 winery professionals, this report reveals what the top 15% of wineries are doing to achieve excellent overall health.

Despite challenges like shifting consumer preferences and economic uncertainties, our findings show the wine industry isn’t just surviving—it’s thriving. 56% of wineries report exceptional or very good health, with 85% rating themselves as average or better.

Here’s a Sneak Peek into Some of the Findings:

Our report uncovers the key strategies that set thriving wineries apart. These include:

• Cash Flow Management: 90% of top-performing wineries are cash flow positive, ensuring long-term stability.
• Healthy Profit Margins: 70% of the healthiest wineries achieve gross profit margins above 40%.
• DTC Focus: The healthiest wineries maintain a 65/35 DTC-to-wholesale ratio.
• Community Engagement: 77% are deeply involved in their communities, fostering connections and sharing industry knowledge.

These insights are just the beginning. Download the full report here to explore all the findings and see how your winery compares to the industry’s top performers.

Why This Wine Industry Report Matters

A Positive Shift in the Industry

Contrary to negative media narratives, our research highlights the resilience and adaptability of the wine industry. The report shifts the conversation by showcasing how wineries are leveraging data, innovation, and community involvement to thrive.

Empowering Wineries with Data

This benchmark report serves as a tool for wineries to assess their health and set themselves up for success. It provides actionable benchmarks that empower professionals to make informed decisions and build for long-term growth.

Stay tuned for more insights as we continue to explore what’s working for wineries today and how you can apply these strategies to your own business.